Our 6 Step SEO Process
Tried and Tested for eCommerce
Our specialization in eCommerce websites allows us to know the nuances better than anyone else. By focusing on one industry this has allowed us to test and develop proven strategies for ranking collection and product pages higher in Google.
1. Audit & Road Map
Every site has different needs so our process starts with a full crawl of your website to identify the technical issues that will need fixing and we then outline a 6 month road map for the full optimization of your site.
2. Keyword Research
The journey continues with extensive keyword research, delving into competitive analysis, existing rankings, and a variety of keyword tools. This research aims to identify keywords with high search volume, high conversion potential, and attainability—ensuring over 200+ targeted keywords are poised to drive increased traffic and revenue.
3. Technical SEO
Shopify is a great platform but unfortunately it is not optimized for search engines. Our in house developer will edit your theme website to remove technical barriers that impede crawling and indexing. We reformat your URL structures and implement redirects across the entire store. A thorough audit identifies issues such as non-indexed pages, suboptimal site structure, duplicate URLs, and slow loading times, with subsequent resolutions to pave the way for better SEO performance.
4. On Page Optimizations
Focusing primarily on collection pages, our on-page optimizations are tailored to drive traffic to the highest converting areas of the site. Given that 80% of revenue originates from these pages our strategy focuses on enriching these pages with keyword optimised content. This approach helps search engines better understand the content and context of the pages, making them more likely to appear in relevant search results.
5. Link Building
Focusing primarily on collection pages, our on-page optimizations are tailored to drive traffic to the highest converting areas of the site. Given that 80% of revenue originates from these pages our strategy focuses on enriching these pages with keyword optimised content. This approach helps search engines better understand the content and context of the pages, making them more likely to appear in relevant search results.
6. Dynamic Page Updates
Instead of hoping for improvements in rankings we actively monitor our main collection pages to find queries from the impressions and clicks of and reactively optimize the page for any that might convert. By ranking for lower keywords initially we can start driving traffic to the site to get conversion before targeting higher volume keywords as the site develops more authority.
